Alternative facts are fine in business — but too dangerous for politics

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When President Trump promised to run the United States like his businesses, supporters imagined efficiency, strict budgets, and better ‘deals’ for America. As a startup founder who spent 20 years in marketing, I saw something different: A collapse in the use of facts. In many businesses, stretching or denying facts is a strategy for winning deals or internal political battles. Many executives, including Trump, don’t want common facts. In a company, that has company cultural and financial consequences. In a society, it’s corrosive and destructive to the fundamentals of democracy. As President Barack Obama said on David Letterman’s new Netflix…

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